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renewed measure M - evolution of support

DeerRealizing this measure already included a water quality component, and the Green Vision Coalition appointed four leaders to negotiate on their behalf to include more for the environment. Regular conference calls provided an open, transparent, and frank forum to understand and debate the issues.

From the beginning it was agreed that no support could be given to Renewed Measure M if it contained any contentious new road projects such as the 241 toll road extension, a tunnel under the forest, or the extension of the 57 freeway over the Santa Ana River.

The negotiating team was able to get into the Measure a minimum of 5% ($243.5 million in 2005 dollars) for programmatic mitigation including funding for habitat acquisition, restoration, and management.

The Orange County Transportation Authority and the Coalition that Supported Measure M worked on a mailer for the campaign that was sent to targeted households during the election. Follow this link to view the environmental mailer (132 KB PDF).

We had the model of San Diego’s Transnet as something of a guide to learn from. San Diego TransNet garnered the support of coalition too, but we were able to assemble more than 30 groups in support of Measure M, but not without risk.

The Environmental Coalition that supported Renewed Measure M went out on a limb to support a transportation measure. They put their faith in the political process, in the good faith of the Orange County Transportation Authority, in a science based methodology, and in the hope that Department of Fish and Game and U.S. Fish and Wildlife Service would be able to honor their mission to protect our natural resources.

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